The Music industry is facing an aging record buying audience and must further stimulate younger listeners to own prerecorded music. All of the research studies and surveys show that across the demographic aged largely 13 to 27, music is incredibly important. Each of these finds a disconnect occurs between the importance of music in people's lives and their need to own it. There is clearly a task as an industry to re-energize the desire to own music among young people. Most people want to own music yet there is an ever present temptation to steal it or download it illegally.
Sharing music without permission is a violation of copyright laws, as the both the industry and consumers are well aware, but digital technology makes downloading music off the Internet inevitable. Many studies feel the industry missed an opportunity to turn informal file-sharing into a profit center when it failed to buy Napster, the first of the popular downloading services, when it had a chance in 2000.
The largest demographic that buys music regularly is also the primary demographic that frequents businesses for social purposes such as malls, fast-food establishments, salons, coffee shops, convenience stores to name but a few locations. Virtually all of these individuals have some sort of MP3 device with them and there is every reason to give them a way to buy music legally in a social environment that they crave. In many ways this is no different than than the generation before them did as kid's filling the juke boxes at the local pizza parlors etc.
IF Music, Inc. has a whimsical kiosk that is approachable and totally safe to use with all MP3 devices including iPods. It can be used on impulse to buy music and much more ( www.iftune.com ) Look for IF Music kiosks everywhere as they are "the new music store". IF Music is the future that is here now! IF Music Everywhere!
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