Here is the deal!

OfficeMax buy $60+ in Inks, receive $15 iTunes

So here it is, PROOF POSITIVE that music can be used to support in-store promotions.  A current ad campaign is using music to bring you to a specific store to buy a specific product, in this case, to buy ink at Office Max stores. You purchase $60.00 of ink from Office Max and you receive $15.00 of free music from ITUNES. Office Max secures a high margin ink purchase (and hopefully some additional high margin impulse purchases) and you get free music.

I have been saying for years that the IF MUSIC Kiosk will do the exact same thing. If you have an IF MUSIC Kiosk in your store or hotel lobby or wherever it might be hosted, you can use the IF MUSIC Kiosk to bring patrons into your store specifically to receive a “something for nothing deal” using music (mp3 track) giveaways or coupons to receive something with a purchase or a future purchase. This promotion benefits the venue/retailer in numerous ways. The first obviously is increased retail traffic leading to increases in sales, the second not as obvious, is an additional revenue opportunity for the retailer/venue through the IF MUSIC Kiosk located in their locations. With the IF MUSIC Kiosk, the retailer or venue hosting the kiosk receives a revenue share unlike the Office Max-ITUNES deal referenced above. In that deal, Office Max benefits from the increased store traffic but they do not have an option for revenue share through transactions completed through ITUNES.  This revenue share to the retailer or venue can be substantial in augmented income to their bottom line.

Another benefit of using this type of promotion on the IF MUSIC Kiosk, patrons receive their music right there at the IF MUSIC kiosk for “instant gratification”. Customers do not have to leave the store to receive the benefit of the promotion (no need to leave the store to go to their computers to download the music).

This is one very real current promotion using music to incentivize customers to visit a specific store. The IF MUSIC Kiosk does this and more. Imagine the power of having this great little kiosk in your store, hotel lobby, college campus, school or any public space! The IF MUSIC Kiosk will become a destination because its reputation for being a kiosk to receive music will be synonymous with receiving coupons, discounts, or something for nothing with either the purchase of music from the kiosk or products from the venue hosting the IF MUSIC Kiosk. Can the IF MUSIC Kiosk sell a venues product? In a word YES!! Can it sell and promote in two words YES AGAIN!